If you saw this text on a webpage, how would you figure out what it means?
Если вы читаете этот текст, вы, вероятно, уже говорите по-русски. Однако миллионы людей не знают русского и не могут прочитать миллионы русскоязычных веб-страниц.*
You would likely need to translate manually via our language tools or in Toolbar. Today we’re excited to announce that translations will be even easier with the newest release of Google Toolbar for Internet Explorer. We have been working with the Translate team to make translations a faster and more integrated part of your browsing experience.
The Translate feature automatically detects if the language of a webpage you’re on is different from your default language setting and allows you to translate it. With one click, you can now instantly translate the page and all of its text will appear in the new language.
Language detection happens only on your computer, so no information is sent to Google until you choose to translate a page. You can find more details about how the feature works in our help center.
If you go to another page in the same language, you will continue to see translations rather than have to translate one page at a time. And if the page has dynamic content, like Google Reader, you will get translations in real-time. Finally, if you frequently translate pages in the same language, Toolbar will let you translate that language automatically without any extra clicks in the future.
The new Translate feature is available in all international versions of Toolbar, including English, and the translation service supports 41 different languages: Albanian, Arabic, Bulgarian, Catalan, Chinese, Croatian, Czech, Danish, Dutch, English, Estonian, Filipino, Finnish, French, Galician, German, Greek, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Latvian, Lithuanian, Maltese, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swedish, Thai, Turkish, Ukrainian and Vietnamese.
Download Google Toolbar for Internet Explorer to try it out for yourself. We’ll add this feature to Toolbar for Firefox soon, too. * In case you don’t speak Russian, we translated the paragraph above for you using our translation engine:
If you are reading this text, you probably already speak in Russian. However, millions of people do not know Russian and cannot read the millions of Russian-language webpages.
Posted by Jerry Tang and Dick Sites, Software Engineers
Today we’re delighted to announce a new blog for our German speaking Google Analytics users. The German Conversion Room blog launched recently and is run by our colleagues in Europe. In addition to covering Google Analytics tips and advice, the new blog will also include posts about Website Optimizer and Google AdWords conversion tools such as Conversion Optimizer.
Check out the new blog today by visiting conversionroom-de.blogspot.com. You can sign up for the site feed to have weekly posts delivered directly to your inbox.
And don’t forget we have other conversion focused blogs for our non US readers…
Josh took a break from ribbing his grandpa to tell you why you should get involved with Adopt a Feature v2.
In case you’re still buzzing from Josh’s high-energy onslaught, here’s what you need to know: Make a video about any or all of the features on the list below (click on the name of the feature to get more information about it). Include the name of the feature and “adoptafeature” in the tags — this is important; it’s how we’ll locate your video for inclusion on our channel and possibly on the YouTube homepage.
When we announced Google Apps Sync for Microsoft Outlook a few weeks ago, we committed to improving it over time to make the Outlook experience on Apps as similar to the experience on Exchange as possible. We first focused on making mail, contacts, and calendar work really well, because those are the features that the more than one hundred companies who tested Apps Sync before launch asked for. Today we wanted to share a couple of updates on our progress in improving compatibility.
We worked closely with Microsoft to address two issues that we shared recently, and we appreciate their help. The Windows Desktop Search feature now works, so you can choose between the native Outlook search, which has been available since launch, and Windows Desktop Search to find information in Outlook. We’ve also worked with them to add support for accessing Windows Live Hotmail via the Microsoft Office Outlook Connector plug-in.
We also added an option to allow users to enable or disable autoarchive during installation, improved the two-way synchronization of notes in contacts, and improved our installation to make it more clear where data in other Outlook accounts is located. To access these additional features and fixes, current users are being updated automatically to the latest version, and it’s available immediately to new users here. As always, you can find more detailed information about Apps Sync in our help center, and we’re going to continue to add more advanced features in the coming months.
Since the release of this tool, many businesses have asked us for more information about switching from Microsoft Exchange, so we’ve pulled together a Google Apps resource site that centralizes information for businesses coming from an Exchange environment. It has information about Google Apps, answers to your due diligence questions, customer feedback from those who have switched before you, and more.
Posted by Chris Vander Mey, Senior Product Manager, Google Apps
Get timely updates on new features in Google Apps by subscribing to our RSS feed or email alerts.
All around Google, we’re proud of our work, our culture and, most importantly, our people. In the spirit of celebration, this spring and summer Googlers have participated in Pride celebrations in Tel Aviv, New York, Zürich, San Francisco and many other cities around the world. Pride is a time for the LGBT* community along with families, friends and supporters to stand up for equality, and to honor those who paved the way for us to express sexual orientation and gender identity openly.
In the U.S., this year’s celebration is historically important: it’s the 40th anniversary of the Stonewall riots in New York City, a response to what was then routine police harassment of LGBT people. Some 75 Googlers, family members and friends marched with several hundred members of New York’s Lesbian, Gay, Bisexual and Transgender Community Center. Hundreds of Googlers also joined other U.S. celebrations in Pittsburgh, Chicago, and San Francisco.
Earlier this month, around 50 Googlers and friends gathered to celebrate at Europride, Europe’s best-known Gay Pride celebration. This year it was in Zürich, Switzerland. After weeks of sunshine, on the morning of the parade it began to storm, but that didn’t deter our intrepid Googlers from being out at 6:30am turning a 28-ton truck into a rainbow-colored nightclub on wheels. Hundreds of nuts, bolts and gallons of helium later, the truck was transformed, the sun came out and we were ready to march through the city streets, cheered on by a crowd of 50,000.
Google is a company that supports its LGBT employees, taking a public stand on issues that are important to our community. This is not the first year that Google has supported Pride, and it will certainly not be the last. We hope you enjoy this photo album of our global celebrations.
*LGBT stands for lesbian, gay, bisexual or transgendered people and is also intended to include people who identify as queer, asexual or intersexed, amongst others.
As part of Google’s goal to make the web faster, we uploaded several video tips about optimizing the speed of your website. Check out the tutorials page to view the tutorials and associated videos.
Matt Cutts answered a new question each day from the Grab Bag:
And during Adam Lasnik’s visit to India, he was interviewed by Webmaster Help Forum guide Jayan Tharayil about issues related to webmasters in India. We have the full three-part interview right here.
We’ll get you started on this batch of videos with Matt’s tips for targeting your site to a specific region:
Feel free to leave comments letting us know how you liked the videos, and if you have any specific questions, ask the experts in the Webmaster Help Forum.
Posted by Michael Wyszomierski, Search Quality Team
We use the Internet all the time: at home, at work (especially at Google!), on the move, and, increasingly, at school. We believe that the Internet and cloud-based tools are a key part of a 21st century classroom, helping students learn and teachers teach in collaborative and innovative ways. Students use Google Docs to work on group projects; classrooms use Google Sites to show off their work; and teachers use Forms in Google Docs for instant grading and Google Calendar for lesson planning. Google Apps Education Edition is helping schools build online communities for students, teachers and parents, and we now have 4 million students using Google Apps Education around the world.
This week the Google Apps Education team is launching a few new ways to make it easier for K-12 schools to use Google Apps, and attending the National Education Computing Conference (NECC) in Washington D.C. To help address schools’ email security needs, Google Message Security (GMS) will be offered free to current and new eligible primary and secondary schools globally that opt in by July of next year. GMS filters out email messaging threats, and education IT departments can customize the filtering rules and group messaging lists to suit their schools. We’re also launching the Google Apps Education Community site for educators and students to share tips and ideas for using Google Apps in their classrooms, as well as the Search Education Curriculum and a Google Apps Education resource center with more than 20 classroom-ready lesson plans for teachers. We’ll be adding more to these resources going forward.
If you’re at NECC this year, come visit the Google team in booth #3148. If not, the teaching and learning continues with some cool presentations and lesson plans on the Google Apps Education Community site, or you can learn more at google.com/a/edu.
For a few months, we’ve been testing a feature for partners that lets them add “Call-to-Action” overlays to their YouTube videos to help them drive traffic to other websites. Many have used the feature in creative ways, such as collecting signatures or driving song downloads.
Today we are making Call-to-Action overlays more broadly available by launching the feature as an option for anyone who uses Promoted Videos. Just go to ads.youtube.com and you’ll quickly and easily be able to both increase views of your content and drive traffic to an off-YouTube website at the same time.
For more information, check out our recently launched YouTube Biz Blog.
Thanks,
Thai Tran
Product Manager
The YouTube Team
We’ve picked two free tools that anyone can use while setting up Google Analytics for your site. The tools below are pretty basic but are applicable to anyone tracking a campaign with an Analytics account.
URL Builder
The first tool we want to introduce our beginners to is the URL Builder. In order for Google Analytics to track your marketing campaigns effectively, you’ll need to tag your online ads with the right information (e.g. campaign, medium and source) so that Google Analytics can track your marketing campaign and show you which activities are paying off. To help the the tagging process goes smoothly, you can use the URL Builder from our Google Analytics Help Center.
Tagging your campaign links will consist of a URL address followed by a question mark and your campaign variables. But, you won’t need to worry about link syntax if you fill out the URL Builder form and press the Generate URL button. A tagged link will be generated for you and you’ll be able to copy and paste it to your ad.
SiteScan
The Google Analytics SiteScan tool, created by EpikOne, a Google Analytics Authorized Consultant, is a very handy tool to verify that all pages on your site include the tracking code.
SiteScan picks up on some classic signs indicating that your site has improperly implemented tracking code like:
1. No data in your account. (The tracking code was either never implemented or has the wrong account number)
2. You’re seeing a high bounce rate even though your site isn’t a blog and has more than one page. (If you’ve only tagged your homepage, your Google Analytics account will be unable to identify any other pageviews from your site. )
SiteScan then reports each page in an easy-to-read CSV file after you’ve installed the tool. This makes it easy for you to isolate the pages with tracking problems, fix them, and effectively manage your Google Analytics Tracking Code installation.
We’re constantly working on developing tools to diagnose problems associated with your account or increase the usability of Google Analytics. We hope that you find the above two tools useful and leave us a comment about any other diagnostic tools you would like to tell us about on this blog!
This is the first of a series of posts from YouTube’s news and politics blog, Citizentube. -Ed.
YouTube is the biggest video news site on the Internet, and at no time in our site’s history was that more apparent than in these last two weeks of the crisis unfolding in Iran. As hundreds of thousands of Iranian citizens took to the streets of Tehran to protest the national elections, the government kicked out foreign journalists, leaving citizens themselves as the only documentarians to the events unfolding there. We’ve been highlighting many of these videos and keeping track of the latest developments on our YouTube news and politics blog, Citizentube.
Though the circumstances in Iran are unique, this isn’t the first time that citizens have played a crucial role in reporting on events around the world. Burmese citizens uploaded exclusive video footage to YouTube during the protests in Myanmar back in 2007; people in China’s Sichuan province documented the devastating and historic 7.8-magnitude earthquake of 2008 in real-time; and eyewitnesses to the shooting of young Oscar Grant by Oakland police forces captured the event on their cell phone cameras and uploaded videos to YouTube for the world to see. Citizens are no longer merely bystanders to world events. Today, anyone can chronicle what they see and participate in the news-gathering process.
Though it’s the phenomenon of citizen reporting that YouTube is probably best known for, we also have hundreds of news partners who upload thousands of videos straight to YouTube every day. You can see lots of these on our news page at youtube.com/news. Many of these organizations have used YouTube in unique ways, like asking the community to submit questions for government officials, providing a behind-the-scenes look at traveling with the Obama press corps and accepting video applications for a reporting assignment in West Africa. We believe the power of this new media landscape lies in the collaborative possibilities of amateurs and professionals working together.
And so today, we’re launching a new resource on YouTube to help citizens learn more about how to report the news, straight from the experts. It’s called the YouTube Reporters’ Center, and it features some of the nation’s top journalists sharing instructional videos with tips and advice for better reporting. Learn how to prepare for an interview; or how to be an investigative reporter from the legendary Washington Post journalist Bob Woodward; or how to report on a global humanitarian crisis from Nick Kristof of the New York Times. All of the videos are available on theYouTube Reporters’ Center channel.
