New Book: Conversions For Dummies

Are you eager to optimize your conversion rate, but feel a little bit overwhelmed by all of the tools available to help you? Introducing ‘Improving Online Conversions for Dummies’!

We have just released a simple, easy to follow mini book, in conjunction with John Wiley Publications, to help you get a better grasp of the conversion improvement tools offered by Google. Improving Online Conversions for Dummies explains how you can make sure your ads show on searches that are most likely to convert into sales. Understand which ad clicks and impressions lead to conversions, better apportion your marketing…