The Iterative Web App: Feature-Rich and Fast

Every mobile engineering team — including Google’s — struggles to make its applications available to all users on all devices. Even if you scope your work to today’s smartphones, you’re left with no less than five major operating systems. But we pay this cost because native code is often the only way to build an app that’s rich enough and fast enough to meet users’ needs. Enter the mobile web.

A growing number of mobile devices ship with an all-important feature: a modern web browser. And this is significant for two reasons:

1. As an engineering team, we can build

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