Are you eager to optimize your conversion rate, but feel a little bit overwhelmed by all of the tools available to help you? Introducing ‘Improving Online Conversions for Dummies’!
We have just released a simple, easy to follow mini book, in conjunction with John Wiley Publications, to help you get a better grasp of the conversion improvement tools offered by Google. Improving Online Conversions for Dummies explains how you can make sure your ads show on searches that are most likely to convert into sales. Understand which ad clicks and impressions lead to conversions, better apportion your marketing spend and even develop your own conversion attribution model. Discover the secrets to getting more bang for your buck with this ebook!
How many times have you created a new account at a website and seen a message that said: “Thank you for creating an account. To activate your new account, please access your email and click the verification URL provided.”
Even though you just want to start using the website, this lengthy process requires you to manually perform a whole bunch of steps—including switching to your mailbox, trying to find the message the website sent you (which might be in your Spam folder), opening the message, clicking the link, etc. Until recently, we also required people to follow these steps if they wanted to sign up for a Google Account using their existing email address, such as a @yahoo.com, @hotmail.com, or other address.
To make this process simpler, we’re now using an Internet standard called OpenID which is supported by several email providers, including Yahoo!. Instead of the process above, Yahoo! users who sign up with Google see the page below with a button that sends them to Yahoo! for verification.
Once you click that button, Yahoo! shows you a page to get your consent to share your email address with Google.
After you agree, you’re done and can start using any Google service, such as Google Groups, Docs, Reader, AdWords, etc. We have found that a much larger number of people complete the email verification process when this method is used.
In the future we hope to expand this feature to other email providers, and we also hope other website operators will read more on the Google Code Blog about how they can implement a similar feature.
Posted by Eric Sachs, Senior Product Manager, Google Security
Page organization is an important part of using Google Sites, especially when you want to make a lot of changes to your Site’s structure. To make it easier and save you time, we just enabled drag and drop functionality in the Pages area of site management. Site owners and collaborators can try it out on via Manage site > Pages in the tree view.
We’ve had a lot of famous folks sit down for interviews in the past year, like President Obama, Shakira and Katy Perry, but our next subject, with his tony address and instant name recognition, may have celebrity status that tops all the rest.
Through a partnership with Sesame Street, Elmo will answer your burning questions right here on YouTube. So, moms and dads, if your family has ever wondered, “How exactly do you get, do you get, to Sesame Street?” or whether Oscar’s really as grouchy as he seems, here’s your chance to ask. More details from Elmo himself here:
And if you need some extra inspiration thinking up questions, take a spin through some of these Elmo classics:
Upload your video question to the Moderator gadget on Sesame Street’s YouTube channel and vote on the ones you think Elmo should answer by September 15. He’ll answer the top-voted ones in a few weeks.
On July 24, people around the world made history by capturing glimpses of their lives on camera and submitting the videos to Life in a Day, an experiment to create a documentary about a single day on Earth. In total, 80,000 videos were submitted from 197 countries, making this the world’s largest user-generated film. Now, you can explore many of these videos in the gallery on the Life in a Day channel .
To make browsing easy, you can sort videos by geography, time of day, mood and more. The film’s Academy Award-winning director, Kevin Macdonald, and his team are adding more videos to the Life in a Day gallery as they are reviewed, so check back soon for more content. You’ll also find updates from Macdonald and editor Joe Walker as they lead a team of researchers in reviewing and cutting the footage down to the final feature-length film. Remember to subscribe to the channel for more news on the film’s progress as Kevin and producer Ridley Scott gear up for the world premiere in January at the 2011 Sundance Film Festival.
Congratulations again to all of the participants. Thanks for making history.
This is part of a regular series of Google Apps updates that we post every couple of weeks. Look for the label “Google Apps highlights” and subscribe to the series. – Ed.
Recently we introduced powerful, time-saving features in Gmail: Priority Inbox and the ability to call phones right from Gmail. Google spreadsheets added new features, and many more businesses and schools moved to the cloud with Google Apps.
Cut through the clutter with Gmail Priority Inbox Since its beginning, Gmail has been helping people cope with large amounts of email, whether it’s with more than seven gigabytes of storage, really fast search, great spam filtering or automatically organized conversations. This Monday we launched Priority Inbox, which helps you get through your inbox even faster by automatically putting important messages front and center. The more that you use Gmail, the better Priority Inbox will become at categorizing the email you receive. Our research suggests that the typical information worker can save a whole week of work time each year with this feature!
Call phones from Gmail People in the U.S. can now call any phone right within Gmail. If you have a Google Voice account (it’s free! and open to everyone in the U.S.), you can also receive calls to your Google Voice number right within Gmail. Calls to the U.S. and Canada are free at least until the end of the year, and international rates start at just $0.02 per minute. Google Apps customers won’t see this feature quite yet, but Google Voice and call phones in Gmail are coming soon with the new infrastructure for Google Apps accounts.
Improved scheduler in Google Calendar Last Thursday we made it easier to set up new events in Google Calendar. The interface for repeating events is now more intuitive, and we’ve improved how we help you find a good time for your event, even if you’re coordinating a large group of people with busy schedules.
In-cell drop-down with validation and more in Google spreadsheets We added two helpful features in spreadsheets last week as well. In-cell drop-down with validation allows you to configure cells to display a drop-down menu of accepted values. For example, you can require a cell’s value to be selected from a list of specific cities. We also introduced the ability to easily see which cells have formulas, which can come in handy when you’re working on a complicated mode. You can turn this feature on from the formula bar by selecting the “Show All Formulas” button, selecting “Show All Formulas” in the View menu or hitting Ctrl `.
Who’s gone Google? The pace of organizations saying goodbye to legacy on-premises technology and moving into the cloud continues to accelerate. Read more about why The Richmond Group, Box.net, Bowerly Lane Bicycles and EPS Communications selected Google Apps for their messaging and collaboration needs.
I hope these updates help you or your organization get even more from Google Apps. For details and the latest news in this area, check out the Google Apps Blog.
Posted by Jeremy Milo, Google Apps Marketing Manager
For all you “Burners” out there (or those of us who wish we could go this weekend), we’ve just published imagery from Burning Man 2010, captured Wednesday, September 1st by GeoEye’s GeoEye-1 satellite. This annual event, taking place in Nevada’s Black Rock Desert, celebrates both human individuality and togetherness, highlighted by the ritual burning of a large wooden effigy (“The Man”) Saturday evening. You can find the location of the “The Man” in the center of the annually-built tent city, shown below.
Black Rock Desert tent city (left) Location of “The Man” (right)
To view this great new Burning Man imagery in Google Earth, select the ‘GeoEye Featured Imagery’ button located in the Google Earth ‘More’ folder:
Also, if you’re headed out to Burning Man this weekend, be sure to check out this KML from Google Earth Community user “Portaplaya,” which provides a Burning Man street map.
On the Google Analytics API Team, we’re fascinated with what people create using the Data Export API. You guys come up with some really amazing stuff! Lately, we’ve also been paying a lot of attention to how people use it. We looked at whether the API has stumbling points (and where they are), what common features every developer wants in their GA applications, and what tricky areas need deeper explanations than we can give by replying to posts in our discussion group.
As a result of identifying these areas, we’ve written a few in-depth articles. Each article is meant as a “Deep Dive” into a specific topic, and is paired with open-source, sample reference code.
In no particular order, the articles are as follows:
Visualizing Google Analytics Data with Google Chart Tools This article describes how you can use JavaScript to pull data from the Export API to dynamically create and embed chart images in a web page. To do this, it shows you how to use the Data Export API and Google Chart Tools to create visualizations of your Google Analytics Data.
Outputting Data from the Data Export API to CSV Format If you use Google Analytics, chances are that your data eventually makes its way into a spreadsheet. This article shows you how to automate all the manual work by printing data from the Data Export API in CSV, the most ubiquitous file format for table data.
Filling in Missing Values In Date Requests If you want to request data displayed over a time series, you will find that there might be missing dates in your series requests. When requesting multiple dimensions, the Data Export API only returns entries for dates that have collected data. This can lead to missing dates in a time series, but this article describes how to fill in these missing dates.
We think this article format makes for a perfect jumping off point. Download the code, follow along in the article, and when you’re done absorbing the material, treat the code as a starting point and hack away to see what you can come up with!
And if you’ve got some more ideas for areas you’d like us to expound upon, let us know!
Posted by Alexander Lucas, Google Analytics API Team
On the Google Analytics API Team, we’re fascinated with what people create using the Data Export API. You guys come up with some really amazing stuff! Lately, we’ve also been paying a lot of attention to how people use it. We looked at whether the API has stumbling points (and where they are), what common features every developer wants in their GA applications, and what tricky areas need deeper explanations than we can give by replying to posts in our discussion group.
As a result of identifying these areas, we’ve written a few in-depth articles. Each article is meant as a “Deep Dive” into a specific topic, and is paired with open-source, sample reference code.
In no particular order, the articles are as follows:
Visualizing Google Analytics Data with Google Chart Tools This article describes how you can use JavaScript to pull data from the Export API to dynamically create and embed chart images in a web page. To do this, it shows you how to use the Data Export API and Google Chart Tools to create visualizations of your Google Analytics Data.
Outputting Data from the Data Export API to CSV Format If you use Google Analytics, chances are that your data eventually makes its way into a spreadsheet. This article shows you how to automate all the manual work by printing data from the Data Export API in CSV, the most ubiquitous file format for table data.
Filling in Missing Values In Date Requests If you want to request data displayed over a time series, you will find that there might be missing dates in your series requests. When requesting multiple dimensions, the Data Export API only returns entries for dates that have collected data. This can lead to missing dates in a time series, but this article describes how to fill in these missing dates.
We think this article format makes for a perfect jumping off point. Download the code, follow along in the article, and when you’re done absorbing the material, treat the code as a starting point and hack away to see what you can come up with!
And if you’ve got some more ideas for areas you’d like us to expound upon, let us know!
Posted by Alexander Lucas, Google Analytics API Team
Now there’s a new way to see just the messages for a specific site. A new Messages feature will appear on all site pages. The feature is just like the Message Center on the home page, except it‘ll show only messages for the currently selected site. This gives you more freedom to choose how you want to view your messages: either for all your sites, or for just one site at a time.
Alerts (formally known as SiteNotice messages) will now be more prominent in the Message Center. These messages tell you about significant changes we’ve noticed related to your site which may indicate serious problems. For instance, alerts may warn you about an increase in crawl errors, an increase in 404 errors, or about possible outages. With their newfound prominence comes a new name: what used to be “SiteNotice messages” will now simply be known as “alerts.”
Messages containing alerts will be marked with an icon to make them quickly distinguishable from other messages. Each site’s Dashboard will display a notification whenever the site has unread alerts. The Dashboard notification will lead to the new site Message Center with a filter enabled to show only alerts for the current site.
You can also enable the alerts filter yourself. On the home page, enabling the alerts filter across all your sites is a great way to see alerts you may have missed and may help you find problems common across multiple sites. Even with these changes we recommend you use the email forwarding feature to receive these important alerts without having to visit Webmaster Tools.
We hope these new features make it easier to manage your messages. If you have any questions, please post them in our Webmaster Help Forum or leave your comments below.
Written by Steve Geluso, Software Engineering Intern
